Sharif Abdel Mawla is an Egyptian director, born and raised in Amsterdam. His work moves between deadpan, drama and satire: visually driven, with humour that lives inside its world rather than winking at it.

He has made music videos and commercials for brands like Universal Music, Google, Adidas, Pepsi, Puma, eBay and Atlantic Records. In fiction, he directed the series Bestseller Boy for CBS Studios and the TV film Casting Call, and is currently developing two feature films.

His work has been featured by Nowness, Variety, i-D, It's Nice That and Shots, and has won a Webby, a Cannes Lion, a Cíclope, ADCN Awards and more.


Commercials:
Newland (UK+Scandinavia), Bonkers (NL),
Frenzy (FR), Iconoclast (DE).

Film: luc@heatxheat.com


︎  2026 ︎